Working on the application "Mir parfuma", we tried to solve the following tasks: to create understandable and convenient interface, to provide a quick search for perfume, add useful services and integrate the application with the online store.
It is assumed that the main users of the application will be young and modern girls in 20-35 keen on beauty and appearance. To a lesser extent, men are buying for themselves. Often men buy women as a gift.
People obsessed with perfume / Shopkeepers / Fashion lovers who follow trends and novelties and want to be in trend / Shopaholic / One-time shoppers who want to save from the first purchase
A lot of work has been done to identify the target audience, to compile portraits of customers and custom scenarios. We looked through hundreds of existing solutions and competitors. Based on the results of the analysis mental maps were compiled with the application structure and functional capabilities of the project. We also prepared a full project documentation for more than 20 pages.
We develop prototypes and give them for testing to the target audience. We monitor them, ask questions and understand the main problems. We learn what is most important for them and monitor how they interact with the application. We make adjustments and move on to the next stage. This approach allows to avoid unforeseen situations, and, accordingly, to shorten the terms and budget of the project.
Creating this application, we wanted to create not just an addition to the online store, but a real communication platform where you could talk with like-minded people, learn about perfume novelties, read opinions and find a unique perfume for your collection at best price.
The whole team works on the formation of the project strategy from the very beginning to the last pixel. As a result of brainstorming successful ideas are born which we implement with the use of tested practices and new technologies.
There was a difficult task to develop design that would be similar to the interface of the main site, keeping all its functional abilities and at the same time not overloading the user.
Smart search is a tool familiar to everyone, actively used when searching in Google or in the phone's contacts book. In the Mir Parfuma application everything is also simple - we enter the first letters of the brand and the system issues an expanded selection. And it is important that you can make a request with errors or in another language.