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Web-site Design

Multimart.by

Online store can be even more convenient! And we proved it. Starting to develop the site Multimart.by, we were guided by three main principles: simple and clear interface, high functionality and availability of service for potential buyers. Without overloading the design with decorative elements, we focused on the logical aspect, and did not fail.

www.multimart.by
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Main Page
Main Page

One of the features of online shopping is the deliberation of the purchase. The user authorization function gives several advantages at once. Once entering the data a customer can make purchases in just a few clicks, which increases the number of "spontaneous" orders. Also, the authorized users can compare the goods they like, postpone them for later, and track their orders.

Display of all categories on the main website page increases the convenience of moving from product to product and stimulates the user's interest in the entire assortment of the store. The presence of banners with promotional offers increases customer’s loyalty and allows you to focus on a certain group of products.

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Once inside the Multimart.by online store, the buyer never remains one-on-one with the "electronic counter". On whatever page he was, there is always a "smart" seller next to him, presented as a second-level menu. He not only clarifies the wishes of the buyer, but also offers promotional products from this category - the banner with special offers is duplicated in the menu itself.

Catalog Page
Catalog Page

Among the thousands of online store goods it is so difficult to find the only one that would meet all the requirements. This could take a lot of time, if there was no goods selection filter. To search with this filter is quick and convenient - a large selection of parameters, its logical sequence, instant delivery without reloading the page.

Multimart.by is a store where the questions from the buyer are answered before he asks them. Just bring the cursor to the product of interest and the screen will display its main characteristics and open additional opportunities for the client: learn more, add to favorites, send for compare, buy without hesitation.

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Игорь Колесень
Igor Kolesen UX Designer

When creating an online store, developers have to take into account the interests of two participants of the trading process - both the seller and his potential buyer. Therefore, it was important to find a solution that would satisfy the needs of both. Using the principles of UX-design, we were able to achieve a high degree convenience of navigation with a large number of presented product groups. The choice of goods became really simple and fast.

Product Page
Product Page

The product map represents the selected product no worse than an experienced manager, that is because the whole information is structured and navigation is simple and convenient. In order the buyer could make a perceived purchase each product is accompanied by photos and video reviews, detailed descriptions and reviews. Here you can also find out the opinion of the lucky owners of this product. And if there is no doubt left make an order in one click.

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The possibility to purchase "in 1 click" allows you to reduce the purchase time to a minimum. This is an excellent alternative for those who are used to count every second and do not want to waste time filling out the delivery form.

The "Cart" sub-section is the most important step in the purchase process. For the seller, it not only reflects the real interest of the target audience, but also the last chance to increase the final purchase check, and for the consumer this is the last moment of reflections. Therefore, we provided an opportunity to adjust the purchases for the store customers, and added the "You will need it for sure" module for potential increase of the seller's profit.

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Cart
Cart

The navigation of the cart is well-thought-out. There are no unnecessary movements - the buying process is simple and pleasant. The consumer can easily remove and add new goods to the cart, determine their quantity and evaluate the final cost. It is also possible to use promotional codes - the form to fill in is tied to the "Total cost" which is automatically recalculated. And only when the decision of purchase is finally made it is possible to make an order.

The order form requires minimum of contact data - it will take no more than a minute to complete it. For regular customers who have passed the authorization procedure order processing is reduced to a few clicks. Convenience of consumers is a guarantee of high turnover for the store. The simpler it is to buy the product you like the more buyers will do it.

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Мультимарт
Игорь Колесень
Oleg Zodchiy UI/UX Designer, Illustrator

The project was difficult, but very interesting. The client is experienced and demanding, which is to our advantage, as we tried to create a really cool product and we succeeded!

Color Scheme
Color Scheme
#52ba3a
#0076bc
#ee4da9
#eff4f7
#22222d
Typeface
Typeface
Google Font Family Open Sans A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
Icons
Icons
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