One of the features of online shopping is the deliberation of the purchase. The user authorization function gives several advantages at once. Once entering the data a customer can make purchases in just a few clicks, which increases the number of "spontaneous" orders. Also, the authorized users can compare the goods they like, postpone them for later, and track their orders.
Display of all categories on the main website page increases the convenience of moving from product to product and stimulates the user's interest in the entire assortment of the store. The presence of banners with promotional offers increases customer’s loyalty and allows you to focus on a certain group of products.